It wasn’t merely posturing that made this a hot issue on both sides of the political aisle in last year’s election. It’s a subject that matters to American consumers. A lot. Or at least enough that 80 percent of us, according to one study, will happily pay a premium for products we know were made here in the U. S. of A.
This isn’t a new trend. It is a re-surging one that cycles through periodically as a result of circumstances and conditions. The pro-American consumer movement last arced in the post-9/11 environment on a wave of patriotism sparked by tragedy.
More recently, the sentiment has grown in a recession-weary public that wants to feel good again about our country and do what it takes to spur on the recovery. Made in America translates into more jobs, better working conditions, better quality and craftsmanship and more wealth staying here at home. …Continue reading