Non-profits thrive with the support of their extensive networks. Networks of partners, donors and volunteers are all crucial contributing factors to the financial health and effectiveness of an organization. Increasingly, these networks are evolving from high-net worth individuals to large groups of micro-donors, each of whom give small contributions that drive to big change.
While the notion of micro-fundraising is a proven strategy, with highly successful programs like “Trick-or-Treat for UNICEF” and St. Jude’s point-of-sale campaigns, non-profits continue to find new and innovative ways to meet potential donors where they are. In many cases, this means leveraging more social, unconventional channels and platforms to facilitate brand awareness and generate donations. …Continue reading